Yes, offline. Say you own a business that services homeowners or simply individuals. You're a Realtor, an interior designer, a remodeler, mortgage broker, house painter. Maybe you run a pet hotel, a granite counter top co., or design and install home theatres. Perhaps you're a spa owner, cosmetic surgeon, a carpet cleaner, flooring company, landscaper, jeweler, roofer, or someone who gives private music lessons...you get the idea.
You know where the purchasing power is in your city or the neighborhoods that surround the area. However, having experimented with and/or considered every kind of advertising known to mankind, you realize 1. what you have or are doing (outbound or inbound) isn't working...or 2. you simply can't afford continuing down the same path. Your dollar resources are more precious than ever.
What you need is more "word of mouth." You need referrals from clients that value what you do.
Take a minute and watch this video clip. If you want to reach affluent neighborhoods with the largest concentration of purchasing power...and do so "offline"...by actually networking in-person and sponsoring a community's private newsletter magazine, N2 makes it possible.
"You’re upset, and you’re upsetting me." (nod to Bob De Niro as Paul Vitti in Analyze This)
Way back in 1997, Jorn Barger coined the term "blog" as a shortened form of "web log." After 16 years, I finally decided it was time for something new and coined the term "BoB," short for "web observation." BoBs consist of a short observation about marketing—ALL MARKETING...inbound, outbound, digital, traditional...ALL of it. And, a famous quote that helps to “stamp” the observation into the reader’s mind. Add a relevant link and appropriate graphic…maybe even a well-known “BoB” graphic and that’s all there is to it.
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