Attention Brand
Marketing and Sales Directors:
True, I abandoned
your shopping cart twice now and haven’t downloaded a thing…ever.
Maybe I just don’t
want what you have to sell.
However, if you have
correctly determined that I am truly a potential customer, for Pete’s sake,
make me a great offer of valuable information or...simply a great offer. And don’t
give up so easily!
“I resent performing for frisking idiots who don't know
anything.” (Nod to John Lennon)
Way
back in 1997, Jorn Barger coined the term "blog" as a shortened form
of "web log." After 16 years, I finally decided it was time for
something new and coined the term "BoB," short for "web observation." BoBs consist of a short observation
about marketing—ALL MARKETING...inbound, outbound, digital, traditional...ALL of it.
And, a famous quote that helps to “stamp”
the observation into the reader’s mind. Add a relevant link and appropriate
graphic…maybe even a well-known “BoB” graphic and that’s all there is to it.
No comments :
Post a Comment