Not One U.S. President or Veep Named Bob or Robert [BoB]

Wow, how ridiculously unimportant is this trivia?! Geez. But it’s true. Do the Google. Ding the Bing! Wahoo on Yahoo. Ask Ask. Not a Bob or Robert in the bunch.

So how insignificant is your blog? How trivial is the message? Does it help anyone? Does it inform, educate or even entertain?

You don’t have to be a great writer. Or a thought leader. You don’t even need to blog. But if you do, bring substance to the party. Write what you know. And…Look into people’s eyes when you talk to them! (And no, Bob Dole was never elected President.)

"If we wish to know the force of human genius, we should read Shakespeare. If we wish to see the insignificance of human learning, we may study his commentators." (Nod to William Hazlitt)

Way back in 1997, Jorn Barger coined the term "blog" as a shortened form of "web log." After 16 years, I finally decided it was time for something new and coined the term "BoB," short for "web observation." BoBs consist of a short observation about marketing—ALL MARKETING...inbound, outbound, digital, traditional...ALL of it. And, a famous quote that helps to “stamp” the observation into the reader’s mind. Add a relevant link and appropriate graphic…maybe even a well-known “BoB” graphic and that’s all there is to it.