You Can Tune a Piano, but You Can't Tuna Fish [BoB]

Are you struggling to get people to read your blog posts? Perhaps you need a lesson in headline writing from REO Speedwagon.

REO Speedwagon’s seventh studio album released in 1978. BIG hit. Went Double Platinum - over 2 million sold. Featured Roll with the Changes and Time for Me to Fly.

Wonder how many people purchased the album (yes, it was an actual LP album; a 33-1/3 rpm flat polyvinyl chloride disc with an inscribed, modulated spiral groove) just because of the title? Just how cool is You Can Tune a Piano, but You Can’t Tuna Fish?Awesome!

Which, by the way, is a great header and hook all in one.

Wonder why your content pieces fizzle? Maybe your headline and hook writing skills need a Tuna Up!

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” (nod to David Ogilvy)

Way back in 1997, Jorn Barger coined the term "blog" as a shortened form of "web log." After 16 years, I finally decided it was time for something new and coined the term "BoB," short for "web observation." BoBs consist of a short observation about marketing—ALL MARKETING...inbound, outbound, digital, traditional...ALL of it. And, a famous quote that helps to “stamp” the observation into the reader’s mind. Add a relevant link and appropriate graphic…maybe even a well-known “BoB” graphic and that’s all there is to it.